Win-Loss Analysis for SaaS

Turn every deal into product and marketing insights

Build your strategy on rock-solid insights

If you are serious about your roadmap, then interviews and surveys are not enough.

When analyzing customer feedback, there is simply no stronger data point than won or lost deals.

Loved by Product, Marketing and Sales

Get a crystal clear vision on the reasons why you are winning and losing deals :

  • What product did the customer buy ?
  • What was the main driving factor ?
  • What missing features are losing us deals?
  • What competitors do we often loose to, and how do we beat them ?

Gather, analyze and report on reliable, structured data.

Know why you lose deals

Automatically pull deal information from Salesforce and Hubspot integrations and turn it into structured insights.

No more endless talks based on mere feelings, inform your discussions using data-driven analysis.

Why it rocks

Save dozens of hours every month

Effortless setup

Sync your deal data from your CRM using our Zapier Integration.

Precise data analysis

Reasons, Competitors, Features. Everything you need to take product decisions.

Collaboration

Your single source of truth for the whole team.

Fresh insights for product managers

Finally, a way to tie product efforts to deal outcomes.

How It Works?

Get started in minutes

1. Add your competitors to your PeerPanda database

PeerPanda gives you insights from won and lost deals, and also provides you with the ultimate dashboard to beat your competitors.

2. Setup your CRM integration or share your Deal Outcome Form with salespeople

No need for complex data processing integrations. our AI automatically turns messy CRM data into structured information.

Need more advanced integration? Use your key and our API to populate deals from any other software.

3. Get insights on your Product and Sales strategy

See where you need to focus product development efforts, and fix the issues that are costing you deals.

Get started with Win/Loss Analysis and stay one step ahead.

Get Started for free

Frequently Asked Questions

Who uses the Win-Loss Analysis feature?

Product Managers, Product Marketing Managers, and Sales Enablement Teams in SaaS companies love Win-Loss analysis to get data-backed insights on their product and sales practices.

How does this feature work ?

It syncs deal information from any CRM into PeerPanda.

Our AI automatically qualifies deals by identifying reasons for wins or losses and highlighting the product features that influenced customer decisions.

Ready to use dashboards present fresh insights helping teams improve their products, better pitch their offerings, and make more effective sales battlecards.

How easy is it to integrate Salesforce and HubSpot with PeerPanda?

Integrating Salesforce and HubSpot is seamless, thanks to our Zapier integration and pre-configured templates. The setup is user-friendly, and our customer support team is available to assist if needed. We also provide a step-by-step tutorial to guide users through the process.

Are there any advanced features available for experienced users?

Yes, users can export all data for more advanced reporting or deeper data analysis outside the platform.