About Us

Our Mission

We help software companies build, market and sell even more amazing products.

The best ideas don't just come from customers - they also come from your other companies in your space.

We make it fun and easy to track your competitors and stay on top of industry trends, so you can stop wasting time reinventing the wheel and focus on building innovative, market-leading software.

"PeerPanda is my secret weapon. I get to see what my competitors are up to, and make informed decisions to build better products.
No more guessing or imitating blindly. I can finally focus on what matters - shipping fast and making my customers happy."

Who we are

The power of learning from competitors.

As a product leader who worked a decade in B2B SaaS, I've always been fascinated by what our competitors were up to.
Keeping tabs on rival products wasn't a chore - it was my secret weapon. I've copied great features and made them even better, dodged bullets by learning from others' missteps, and brought to market amazing products by essential gaps.

While the common wisdom is to focus on the users and ignore the competitors, I've seen firsthand how competitor insights can transform a product roadmap, and staying informed really paid off.

Product teams are well equipped with tools to gather, analyze and gain insights from Customer Feedback. No such thing exists for competitors, and it's still largely done manually, with outdated information scattered across Google Docs and Jira pages.

I created PeerPanda to solve a problem I faced repeatedly: turning competitor research from a time-consuming chore into a strategic advantage.

I am sure it will help product teams like yours build better, faster, and smarter.

Laurent BILLON

Product Guy & PeerPanda founder