Why Monitor Competitor Emails?
Understanding your competitors' email communications can offer valuable insights, as it enables you to :
- Get notified of their new offerings, promotional campaigns, and engagement tactics.
- Review their emails, to analyze their marketing strategies, content frequency, and style.
- Observe how they have built their new user onboarding messaging sequences
- Enjoy their insights, analyses, and stay on top of the latest trends in your industry
Subscribe to your competitor's newsletters
If your competitor publishes a newsletter, it's a great way to stay informed about their latest news, product updates, and significant announcements.
Setting up a competitor inbox for it enables you to receive real-time notifications and updates without cluttering your primary email inbox.
Sign-up to their product
Don't want to use your own email address to try out their product ? We've got you covered !
Create an inbox and use the provided email address to sign up for your competitor's product or services. You'll receive all the messages they send to their users, which can yield useful insights on their feature releases.
Cherry on the cake, it gives you a complete view of their onboarding messaging and communication sequences !
Setting up Newsletter Monitoring
Step 1: Setting Up a New Inbox
Log in to your PeerPanda account, add a new competitor or navigate to an already existing one you want to setup Newsletter Monitoring for.
Once you're on the competitor's page, click on the 'Newsletter Monitoring' tab. Then, click 'Setup a new inbox'.
Step 2: Register to your competitor communications
Use the provided email address to register on the competitor's website or subscribe to their newsletters.
Tip : Assign specific inboxes for distinct purposes, like one for newsletters and another for registration emails. If your competitor deals with multiple audiences, such as a marketplace working with sellers and buyers, they might publish different newsletters.
Step 3: Accessing Received Emails
All emails sent to the inbox email address will be stored and accessible on PeerPanda.
Note : Some (the good ones !) companies send you a first email with a link to confirm your address. You will receive that mail in your inbox, open it, click the link and voilà !
Each email sent by your competitor will also appear in your Competitor Activity Feed, allowing you to quickly scan for important emails across dozens of newsletters.